Post by account_disabled on Dec 19, 2023 8:55:09 GMT 2
This keyword: by district for example, we arrive at nearly 22,000 requests per month. Let's admit, a textbook case, that on these requests, Afflelou positions itself on 1/3 of the demand (which is achievable) and generates an average ctr (click rate) of 7%; 22,000*.33*7% = every month there are 500 visitors who do not go to the site. Just on this theme. In the end, given the volume of traffic lost by the site, there are thousands of Internet users who, despite Sharon Stone, do not go to Affelou's site and completely escape it. Moreover, it is not traffic that escapes them but traffic that they are not able to capture.
In the end, it is not even localized demand that is not taken into Email Data account, it is the consumer who is not listened to or taken into account. Impact on offline notoriety Exceptionally I go offline, having found this ranking of the French's favorite brands: Ranking of favorite brands (12th edition of French people's favorite brands): 1) Optics 2000 2) Krys 3) Optical Center 4) Afflelou 5) General optics 6) Atol 7) Grand Optical 8) Jimmy Fairly Seen like that, the impact of the star is not obvious. However, these figures out of context are not sufficient to assess its impact. The ranking history could indicate whether the brand has progressed.
But it's not all about numbers. The evolution can also be more qualitative with a more glamorous or more premium perception of the brand. But this point is a priori only known to its leaders. And then there are other criteria than this one like the NPS for example. In any case, based on this ranking, the “star” impact is not obvious. Impact on online notoriety The online advantage is that we can measure a lot of things. Data is at our fingertips and, for many, accessible to everyone. We can look, for example, at the evolution of demand for the brand. If a brand is more in demand over time, this is an effect of the expansion of its notoriety.
In the end, it is not even localized demand that is not taken into Email Data account, it is the consumer who is not listened to or taken into account. Impact on offline notoriety Exceptionally I go offline, having found this ranking of the French's favorite brands: Ranking of favorite brands (12th edition of French people's favorite brands): 1) Optics 2000 2) Krys 3) Optical Center 4) Afflelou 5) General optics 6) Atol 7) Grand Optical 8) Jimmy Fairly Seen like that, the impact of the star is not obvious. However, these figures out of context are not sufficient to assess its impact. The ranking history could indicate whether the brand has progressed.
But it's not all about numbers. The evolution can also be more qualitative with a more glamorous or more premium perception of the brand. But this point is a priori only known to its leaders. And then there are other criteria than this one like the NPS for example. In any case, based on this ranking, the “star” impact is not obvious. Impact on online notoriety The online advantage is that we can measure a lot of things. Data is at our fingertips and, for many, accessible to everyone. We can look, for example, at the evolution of demand for the brand. If a brand is more in demand over time, this is an effect of the expansion of its notoriety.
