Post by devine on Jan 17, 2024 7:35:08 GMT 2
Before revealing the topic of a new article, let's abstract for a moment and honestly answer one question: do you like excessive and detailed information? No? We understand you. So? Perfectly! But how long can you take it? This is where the tricks lie. After all, only 17-25% of all the information a person hears is perceived and remembered . This is important to remember when working with clients. Yes, if you want to interest them during the presentation of statistics, we advise you to master the technique of analytical storytelling. From the editorial office. Proven tips and the most interesting cases - collected for you in one place! Subscribe to our Telegram channel and receive a new dose of knowledge and advice every week! Analytical storytelling and its advantages Analytical storytelling ( from the English "storytelling" — "telling of stories" ) is a marketing tool, thanks to which you can present complex information to your customers in an accessible and interesting way.
For this, the form of narration is used, as well as the visualization Phone Number List of statistical data and analytics (for example, charts, graphs, interactive elements). Analytical storytelling and its advantages Analytical storytelling not only simplifies the presentation of information, but also helps customers absorb it faster and make decisions. Among other advantages of the technique: forming an emotional connection ( "People will forget what you said. People will forget what you did. But people will never forget how you made them feel" Maya Angelou); the opportunity to show your individuality and declare yourself as an opinion leader in a particular topic/field; the added value of the information you have collected and analyzed. Principles of creating history If you want to create high-quality analytical storytelling, follow these principles. Form a specific hypothesis that you plan to test. Both you and your clients need to understand what you are proving or disproving and what data is being used to do so.
Collect data . Note that although the temptation to leave only the data that supports your hypothesis is high, still show the audience those that disprove it. Yes, a large amount of data will make it difficult to work with them, but it will make your story objective, unbiased and more informative. Structure the story . Briefly describe the purpose and think in advance about the logic of the presentation of your story - from the introduction to the conclusion. Think about the customer's goal . Analytical narrative should not turn into an ordinary report, it should bring benefits. To do this, ask yourself specific questions: what should customers do after your story? Amend? If so, what and how can they help the company to develop further? The answers to these questions are the foundation of your story. Read also : How to use Instagram statistics to benefit your account Visualization of history Visualize data to help your audience understand information better. In fact, 90% of the information that enters our brain is visual. And perhaps because of the incredible amount of information we consume, we process visual information 60,000 times faster than text.
For this, the form of narration is used, as well as the visualization Phone Number List of statistical data and analytics (for example, charts, graphs, interactive elements). Analytical storytelling and its advantages Analytical storytelling not only simplifies the presentation of information, but also helps customers absorb it faster and make decisions. Among other advantages of the technique: forming an emotional connection ( "People will forget what you said. People will forget what you did. But people will never forget how you made them feel" Maya Angelou); the opportunity to show your individuality and declare yourself as an opinion leader in a particular topic/field; the added value of the information you have collected and analyzed. Principles of creating history If you want to create high-quality analytical storytelling, follow these principles. Form a specific hypothesis that you plan to test. Both you and your clients need to understand what you are proving or disproving and what data is being used to do so.
Collect data . Note that although the temptation to leave only the data that supports your hypothesis is high, still show the audience those that disprove it. Yes, a large amount of data will make it difficult to work with them, but it will make your story objective, unbiased and more informative. Structure the story . Briefly describe the purpose and think in advance about the logic of the presentation of your story - from the introduction to the conclusion. Think about the customer's goal . Analytical narrative should not turn into an ordinary report, it should bring benefits. To do this, ask yourself specific questions: what should customers do after your story? Amend? If so, what and how can they help the company to develop further? The answers to these questions are the foundation of your story. Read also : How to use Instagram statistics to benefit your account Visualization of history Visualize data to help your audience understand information better. In fact, 90% of the information that enters our brain is visual. And perhaps because of the incredible amount of information we consume, we process visual information 60,000 times faster than text.
