Post by account_disabled on Jan 22, 2024 8:58:44 GMT 2
We set up advertising campaigns for a network of high-tech clinics, where they help get rid of vision problems, and obtained profitable results - we managed to reduce the cost per click (CPC) by almost 5 times. General information about the client Company name:visium.com.ua Location: Kyiv, Dnepr, Kramatorsk, Severodonetsk, Kremenchug (10 centers in Ukraine) Project status: in progress Case of PPC advertising for Vizium For every person, the issue of health and quality of life is the most important. The work of the employees of the Vizium network of medical centers is aimed at treating eye diseases and restoring vision. Experienced doctors perform complete computer diagnostics of the eyes, ophthalmological procedures, and surgical operations of various levels of complexity. Patients are offered the most modern diagnostic and treatment equipment from leading manufacturers (Rodenstock, Alcon, Topcon, SCHWIND, ZEISS and others).
All treatment methods used were highly appreciated by experts. Residents of 10 settlements in Ukraine can take advantage of the company’s offers: Kyiv, Dnepr, Severodonetsk, Kremenchug, Kramatorsk and some others. In these cities there are surgical clinics staffed by doctors with many years of experience. The network of ophthalmological centers “Vizium” has set the task of increasing its presence on the Internet and conveying information ab B2B Email List out services to a large number of interested users. To achieve these goals, it was decided to contact our company and order PPC advertising. General information about the client Goals and objectives The client set us a difficult task of attracting new users. The Vizium ophthalmological network of clinics already had experience in conducting similar campaigns and put forward clear requirements for setting up contextual advertising. According to representatives of the customer company, they were not satisfied with the structure of the existing advertising account, because it was illogical and difficult to work with.
Our goal is to get out of the so-called “light mode”, when money is spent on advertising, but the results remain not particularly high, to streamline campaigns, and to form a single logical and understandable office structure. The following priority tasks were identified: Goals and objectives At the start of work on the project, the average conversion price was at the level of 1200 UAH. Our solution Organized the list of keywords for setting up advertising campaigns We began our work by analyzing the semantics used to launch previous advertising campaigns. Since users were offered services for the treatment of eye diseases and vision restoration, it was important to outline a list of keywords that would be searched. The semantics of campaigns has been developed based on identifying the following thematic areas: branded; for center services; general queries by which users can search for a clinic (ophthalmologist, optometrist, vision center, vision treatment, etc.); by competitors; for eye diseases.
All treatment methods used were highly appreciated by experts. Residents of 10 settlements in Ukraine can take advantage of the company’s offers: Kyiv, Dnepr, Severodonetsk, Kremenchug, Kramatorsk and some others. In these cities there are surgical clinics staffed by doctors with many years of experience. The network of ophthalmological centers “Vizium” has set the task of increasing its presence on the Internet and conveying information ab B2B Email List out services to a large number of interested users. To achieve these goals, it was decided to contact our company and order PPC advertising. General information about the client Goals and objectives The client set us a difficult task of attracting new users. The Vizium ophthalmological network of clinics already had experience in conducting similar campaigns and put forward clear requirements for setting up contextual advertising. According to representatives of the customer company, they were not satisfied with the structure of the existing advertising account, because it was illogical and difficult to work with.
Our goal is to get out of the so-called “light mode”, when money is spent on advertising, but the results remain not particularly high, to streamline campaigns, and to form a single logical and understandable office structure. The following priority tasks were identified: Goals and objectives At the start of work on the project, the average conversion price was at the level of 1200 UAH. Our solution Organized the list of keywords for setting up advertising campaigns We began our work by analyzing the semantics used to launch previous advertising campaigns. Since users were offered services for the treatment of eye diseases and vision restoration, it was important to outline a list of keywords that would be searched. The semantics of campaigns has been developed based on identifying the following thematic areas: branded; for center services; general queries by which users can search for a clinic (ophthalmologist, optometrist, vision center, vision treatment, etc.); by competitors; for eye diseases.
