Post by sakibkhan48 on Feb 25, 2024 7:53:47 GMT 2
Street Marketing It is a communication method based on campaigns created on the streets of large cities with the aim of creating a greater impact among consumers. The difference compared to other types of campaigns is that many times people interpret it as an experience and not as advertising. The space is thus reinterpreted and given a new meaning, involving the public in a memorable experience positively associated with the brand. Typical examples are modifications made to spaces used on a daily basis, such as subway stations or bus shelters. Unconventional Marketing with Ikea sofas on the Paris metro A very effective campaign, for example, was that of Ikea which in May 2019 furnished the Paris metro stops with its catalog to advertise to promote the new store. Viral Marketing They are strategies for promoting a product or service of a brand whose primary objective is virality , exploiting word of mouth and the propensity of people to spontaneously share opinions, advice and original news with their own circles. Some details can help diffusion even more, such as focusing on emotion with content that involves users, taking into account the historical moment in which we find ourselves and using hashtags logically.
For example, the 2016 Airbnb campaign is a successful example, becoming viral in a short time, thanks also to the hashtag # WeAccept . It was broadcast a month after the election of Donald Trump, in a particularly delicate historical moment and of great attention towards some social issues such as racism, sexism and homophobia. Another example of viral marketing is the Ice Bucket Challenge. This is a viral campaign launched by the American Association against ALS with the aim of raising public awareness of amyotrophic lateral sclerosis and stimulating donations for research. According to data released by the association, in the year following the launch of the challenge, 115 million dollars were raised. The phenomenon spread virally on social media in July and August 2014, also involving famous people from all over the world (from Zuckerberg to Bill Gates to the Italians Bocelli and Fiorello). Guerrilla Marketing It is probably Chinese UK Phone Number List the best known form of unconventional marketing and is definitely the most impactful. The most important characteristic is to hit the viewer when he least expects it. The location is always different, you can choose city streets, public buildings or airport baggage carousels. Unconventional Marketing of McDonalds fries on the streets McDonalds is also among the brands that have used this marketing strategy. The company's creatives saw a golden opportunity in the crosswalk.
The white stripes that form the pedestrian crossing have become the largest potatoes McDonalds has ever brought to market. Bench Kit Kat With the same logic as the pedestrian crossing, KitKat made its chocolate bar-shaped benches famous. The confectionery brand makes the most of the bar-shaped design of its products by incorporating the familiar red packaging. Product Placement It is a form of communication in which brands are positioned in a seemingly natural way in a pre-existing narrative structure (for example a film, television program, music video, etc.) in exchange for a fee. It is a more expensive method than traditional advertising, but the visibility and effectiveness of this commercial promotion technique justify the investment. Product placement is a form of non-intrusive communication and there are three ways in which a product can become part of the film: visual representation of the product, verbal quotation or both. Unconventional marketing back to the future with Nike The director of the film Back to the Future, Robert Zemeckis, declared that
For example, the 2016 Airbnb campaign is a successful example, becoming viral in a short time, thanks also to the hashtag # WeAccept . It was broadcast a month after the election of Donald Trump, in a particularly delicate historical moment and of great attention towards some social issues such as racism, sexism and homophobia. Another example of viral marketing is the Ice Bucket Challenge. This is a viral campaign launched by the American Association against ALS with the aim of raising public awareness of amyotrophic lateral sclerosis and stimulating donations for research. According to data released by the association, in the year following the launch of the challenge, 115 million dollars were raised. The phenomenon spread virally on social media in July and August 2014, also involving famous people from all over the world (from Zuckerberg to Bill Gates to the Italians Bocelli and Fiorello). Guerrilla Marketing It is probably Chinese UK Phone Number List the best known form of unconventional marketing and is definitely the most impactful. The most important characteristic is to hit the viewer when he least expects it. The location is always different, you can choose city streets, public buildings or airport baggage carousels. Unconventional Marketing of McDonalds fries on the streets McDonalds is also among the brands that have used this marketing strategy. The company's creatives saw a golden opportunity in the crosswalk.
The white stripes that form the pedestrian crossing have become the largest potatoes McDonalds has ever brought to market. Bench Kit Kat With the same logic as the pedestrian crossing, KitKat made its chocolate bar-shaped benches famous. The confectionery brand makes the most of the bar-shaped design of its products by incorporating the familiar red packaging. Product Placement It is a form of communication in which brands are positioned in a seemingly natural way in a pre-existing narrative structure (for example a film, television program, music video, etc.) in exchange for a fee. It is a more expensive method than traditional advertising, but the visibility and effectiveness of this commercial promotion technique justify the investment. Product placement is a form of non-intrusive communication and there are three ways in which a product can become part of the film: visual representation of the product, verbal quotation or both. Unconventional marketing back to the future with Nike The director of the film Back to the Future, Robert Zemeckis, declared that
