Post by sakibkhan50 on Feb 27, 2024 6:28:56 GMT 2
At least once in our lives, each of us has purchased a product, regardless of the type, only after seeing an " influencer " use it or review it on social media. That influencer marketing is an extremely effective strategy - albeit depending on the case - is now established; especially, nowadays with the explosion of TikTok it is even more evident. In this article we have analyzed the #TikTokMadeMeBuyIt phenomenon and its numerous effects on the sales of some lucky brands that manage to ride the wave of the trend correctly. However, in parallel with this phenomenon, another one has appeared – controversial, debated and which overturns all the now learned logic of influencer marketing. De-influencing: the reverse trend #deinfluencing is a movement that sees some influencers as protagonists who do the opposite of what is expected of them , advising against products or suggesting cheaper, sustainable, or functional alternatives to the "trending " products on the platforms.
From frank and sincere reviews , to the refusal of collaborations with brands not in Ecuador Mobile Number List line with their positioning, it is as if we were witnessing a "rebranding of influencers". This is a movement aimed at "disproving" influencers who, in order to have an economic response, would be willing to promote any type of brand or product, even if they have not even used it yet or would not even recommend it to their closest friends. Dear. Therefore, the "de-influencers" invite their communities not to buy. But where does anti-influencing come from? Like any other movement, this one was born as a response to changes in the market and in the users who populate social platforms. Generation Z in particular is increasingly attentive to social issues and on the front line to fight waste and misinformation. Social media, therefore, is increasingly filled with influencers who discourage compulsive shopping.
This phenomenon also derives from a series of "scandals" of dishonest and unreliable influencers. Like the case of Mikayla Nogueira , a TikToker who was the protagonist of a recent media storm and accused of misleading advertising. The episode follows one of the simplest logics, but in this case it created disastrous results: promoting a mascara brand using false eyelashes to show an untrue result. The sentiment of TikTok users was absolutely negative and meant that such a "slip" went viral and damaged the creator's reputation. Mikayla Nogueira Tiktok Mikayla Nogueira – 14.6M followers on TikTok She, together with many other protagonists of similar episodes, laid the foundations for the birth of
From frank and sincere reviews , to the refusal of collaborations with brands not in Ecuador Mobile Number List line with their positioning, it is as if we were witnessing a "rebranding of influencers". This is a movement aimed at "disproving" influencers who, in order to have an economic response, would be willing to promote any type of brand or product, even if they have not even used it yet or would not even recommend it to their closest friends. Dear. Therefore, the "de-influencers" invite their communities not to buy. But where does anti-influencing come from? Like any other movement, this one was born as a response to changes in the market and in the users who populate social platforms. Generation Z in particular is increasingly attentive to social issues and on the front line to fight waste and misinformation. Social media, therefore, is increasingly filled with influencers who discourage compulsive shopping.
This phenomenon also derives from a series of "scandals" of dishonest and unreliable influencers. Like the case of Mikayla Nogueira , a TikToker who was the protagonist of a recent media storm and accused of misleading advertising. The episode follows one of the simplest logics, but in this case it created disastrous results: promoting a mascara brand using false eyelashes to show an untrue result. The sentiment of TikTok users was absolutely negative and meant that such a "slip" went viral and damaged the creator's reputation. Mikayla Nogueira Tiktok Mikayla Nogueira – 14.6M followers on TikTok She, together with many other protagonists of similar episodes, laid the foundations for the birth of
