Post by account_disabled on Mar 7, 2024 11:24:02 GMT 2
awareness. In 2019, JD.com reiterated its low-price strategy. In a conference call after the financial report, Xu Ran of JD.com Group said that the low prices consumers need are not absolute low prices but require the support of quality and service. JD.com will not sacrifice profit margins to participate in competition. As for Taotian data, Tmall has added more than 10,000 purchasing users and over 100 million new orders in third-tier and lower-tier
markets this year. The second is to improve service capabilities. The services of e-commerce are not limited to communication but to effectively solve the needs and pain points Rich People Phone Number List of consumers. At the end of the year, JD.com and Taotian successively announced the launch of a "return-only service" - that is, if you purchase defective products online, you can directly apply for a refund-only service, no longer requiring door-to-door express delivery to collect returns. This news immediately attracted attention and comments from all walks of life. The e-commerce platform launched "Refund
Only". Firstly, it can quickly respond to consumers' refund needs, especially when merchants have bad behavior records, which can increase consumers' trust in the platform. Secondly, it is a big data technology development empowerment platform. Conduct a more accurate assessment of merchant behavior. By mining and analyzing merchant historical data, the platform can more effectively identify merchants with poor service quality and provide consumers with more timely and effective after-sales protection. From this point of view, "refund only is A guarantee for shopping by highly price-sensitive consumers gives consumers a balance between low price and quality. Therefore, only products and services that truly benefit consumer needs
