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Post by account_disabled on Oct 21, 2023 10:09:07 GMT 2
Here's why it's time for a customer data platform (CDP). CDP (Customer Data Platform) – the answer to the challenge of modern marketing There is no doubt that marketing today is more complex than ever before. As data sources, channels, and touchpoints proliferate, it can be difficult to keep track of everything. Not to mention creating a coherent strategy that integrates all these elements. This is where CDP (Customer Data Platform) comes into play. By consolidating all customer data into one central platform, a CDP can help you achieve a single and broad view of the customer - something that is essential phone number list for effective modern marketing . Moreover, modern customer data platforms (CDP) have segmentation and analytical modules and allow for communication orchestration to ensure greater effectiveness and consistency of the message. In other words, CDP is the key to meeting the challenges of modern marketing. So if you're looking for a way to streamline your marketing efforts and get better results, CDP is the answer. The customer data platform has now reached the point where Marketing Automation was 5 years ago, which today is no longer able to adequately manage the needs of the modern digital marketer. It's time to move forward and the future is Customer Data Platform (CDP) . Why did we switch to Marketing Automation? We moved to Marketing Automation to take advantage of the increased volume and complexity of data.
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